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Changing Minds


An innovative online course for business professionals interested in applying cutting-edge behavioural science to real world problems. The course will showcase the hidden motives that shape social behaviour, and offer insights for effectively communicating with and influencing others.

Course dates

3-17 November 2021


Live sessions:
3, 10, 17 Nov @ 6-7.30pm GMT

The Course

Who do we believe?

How can your message backfire?

What changes people’s behaviour?

The course takes place over 2 weeks offering a challenging and immersive learning experience in behavioural science. Combining live online classes with resources to complete at your own pace, you will learn to apply key insights to everyday contexts and problems in your organisation.

The course covers:

  • The power and limits of social influence
  • The rules of social relationships and why brands and organisations need to follow them
  • Getting to grips with neuromarketing
  • Why everyone is biased and what you can do about it

Our People

Alicia Melis

Dr Melis is Associate Professor in behavioural science and decision-making. Incorporating insights from psychology, behavioural economics and anthropology, she investigates the psychology supporting teamwork and prosocial behaviour. Alicia works with human children and with chimpanzee populations in East Africa to explore how our social skills develop, and how insights from our closest-living primate relatives can inform our understanding of human behaviour.

David Lagnado

Professor Lagnado studies how people make decisions in an uncertain and changing world. He draws on his training in psychology, philosophy and AI, and an earlier career as a jazz musician. He has co-authored a textbook on the psychology of decision-making – Straight Choices - and has a new book on evidential reasoning - Explaining the evidence: How the mind investigates the world. He has helped US intelligence, UK government, and various financial and tech companies, such as BlackRock, Nokia and Huawei, develop methods to improve reasoning and decision-making.

Lasana Harris

Professor Harris is a cognitive neuroscientist and social psychologist who explores how people think about other minds. His research explores this crucial social cognitive ability in several domains. He has consulted with a range of public and private sector organisations, including Public Health England, Unilever, the NAACP Legal Defence Fund, and the US Military.

Daniel Richardson

Professor Richardson examines how individuals' thought processes are related to the people around them. Daniel has authored two popular science books: Man vs Mind and A Dummies Guide to Social Psychology; and has worked with companies such as Audible, Heineken, and Vue cinema, using physiological sensors and experimental techniques to understand consumer experience.

Nichola Raihani

Professor Raihani is a Royal Society University Research Fellow and Professor of Evolution and Behaviour. She studies the evolution of social behaviour, and specifically focusses on the intricacies of human social behaviour. Nichola has worked in the Kalahari Desert, the Australian outback and the Great Barrier Reef; and is the author of The Social Instinct: How Cooperation Shaped the World (published in 2021). She has worked with a variety of companies, including JustGiving, International Hotel Group and Ogilvy.

Joe Devlin

Professor Devlin received his PhD in artificial intelligence but found himself more interested in how human minds work. After training in neuroimaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the brain processes language. Joe has worked with various companies, including Audible, CNN, JWT and Vue, and runs regular workshops on neuroscience and consumer decision-making.

Stephen Dewitt

Dr Dewitt studies how people reason, make decisions and solve problems both as individuals and in groups. He has worked with many organisations to improve the quality and efficiency of decision making, including HM Land Registry and Southern Water. He is currently working on books on belief updating and reasoning in a complex world.


  • Arm yourself with cutting-edge insights from experts in social and behavioural science
  • Discover how people perceive other people, and how these processes influence decision-making
  • Spot the difference between neuroscience and neurobollocks
  • Help your organisation to thrive by implementing the rules of relationships
  • Detect and disrupt bias within your organisation
  • Build your collaborative network with contemporaries from diverse sectors

Who's it for?

This course is aimed at people who:

  • Occupy consumer-facing roles
  • Design behaviour-change interventions, including policy makers
  • Work in advertising and brand-management
  • Work in performance management, including human resources



Course Structure


  • Meet your instructors and colleagues
  • Introduction to social influence
  • Participate in live online experiments

Week 1 Influence

  • How to influence others
  • Make better group decisions
  • Neuromarketing: Fact versus fiction

Week 2 Relationships

  • Rules of social relationships
  • Avoid the pitfalls of the blame game
  • Why we are all biased and what can you do about it



Last date to apply: Monday 1st November


This includes:

  • Online resources (4-5 hrs/week self-paced work). This includes pre-recorded videos and recommended reading, podcasts and videos.
  • 3 live online sessions: 3, 10, 17 November
  • Virtual networking opportunities



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Please be aware that places for the course are strictly limited. If you have any queries or questions, please contact Pia Horbacki:
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